Did you know that Marbella, Spain, is home to 17 golf courses, 27 kilometers of gorgeous coastline, and 6 Michelin Star Restaurants? It is no wonder why thousands of people love to visit this place, or even call it home.
The real estate market is hot on the southern coast of Spain, as many ex-pats are moving into the area. Read on to learn about selling a luxury villa in Marbella.
Invest in Effective Marketing for the Sale
Though print marketing and mailed materials were very popular in the past, strong digital marketing is a must in today’s real estate world. The most successful agents also create a strong marketing presence for their client’s homes.
When looking for a luxury real estate agent, focus on individuals who have a blog and website. This will help drive traffic to your specific home listing. Potential villa buyers often scroll properties on their phones/ tablets, so this site must be mobile-friendly.
Provide Virtual Tours for International Clients
Marbella is a haven for ex-pats, with a thriving community of 20/30 year-old professionals and even more retirees who want to enjoy their later years in this seaside town. Many potential home buyers probably have not yet arrived in Spain while looking for property.
Providing a high-quality virtual tour of your villa in Marbella is a great way to let people see your space who otherwise wouldn’t be able to get to the location. While photos are great, a virtual tour gives clients confidence in the angles of the home, natural light, and other aspects that pictures can hide.
Find a Realtor Who Is Skilled in the Luxury Market
Though every realtor has their specialties, you will want to find someone who is an expert in the luxury market while preparing villas for sale. They should demonstrate traits like industry recognition, a reliable network of possible buyers, and great communication skills.
Someone who is familiar with the area and your type of home will be able to advise you on price points, marketing strategy, and the types of buyers to target. When looking for the person to sell your villa in Marbella, start with your network. We recommend asking for referrals from friends that have had success with an agent, in selling their luxury villa.
Are you looking for a skilled group to sell your cherished villa in Marbella? Check out the site Choose Marbella, to view homes that may be similar to yours and learn about our realtor’s success in selling high-quality homes.
Market Your Property to the Right Audiences
An easy mistake first-time luxury villa sellers make is showing the property in the wrong places. While Facebook and generic realty sites may seem to cut it, the reality is that luxury buyers are looking in different, more exclusive places.
We recommend investing in top-quality printed materials to showcase the property. Professional staging and photography are also a must. Though expensive, it takes money to get the sale price you deserve on your villa in Marbella. Finding the right realtor is helpful because they will walk you through this process.
Price It Correctly Within the Market
A big mistake people can make in the villa selling process is pricing their property far above its value. This presents multiple issues- It can cause the sale of your property because people lose interest when they feel it is overvalued. It also causes the competition to win out because buyers often opt for a similar home at a lower price.
Newer luxury agents may stick with rudimentary ways of pricing a home, like determining a price per square foot. More experienced realtors understand the complexities of the villa selling process, and will carefully determine the fair villa price.
Have the House Completely Emptied and Ready for Move In
Have you ever toured a home for sale that was not ready for move-in? Whether it be clothes left in the closets, food in the fridge, or toys on the floor, seeing that a potential home is very much lived in can be a turn-off for a buyer.
Needless to say, we recommend having your home spotless for potential villa buyers to view. In addition to clearing the items out, hiring a professional cleaning service is a nice wow factor for future buyers.
Avoid Open Houses and Stick With Private Showings
This tip may come a bit as a surprise. Many home sellers believe open houses to be the trademark of realty selling. While this is true for standard homes, selling a luxury villa is a different process.
The problem with offering an open house for your luxury villa is that it attracts everyone- even those who are in no position to buy your home. This may feel off-putting for genuine potential buyers because they will believe there is more competition than there is.
Another problem with open houses in the luxury market is the criminal element. It can be difficult to keep track of who is in the house, and problems sometimes arise with guests unlocking windows and doors so that they may return later and steal precious goods.
We recommend doing private showings for potential villa buyers. This gives them a personally curated experience, and a better opportunity to ask questions to the agent.
Now You Know About Selling a Luxury Villa in Marbella
Thank you for reading all about how to sell your cherished villa in Marbella, Spain. We realize what an exciting and scary time that selling property can be, and want to be on your team for the process.
Our group at Choose Marbella features a team of professionals who sell high-end apartments, villas penthouses, and luxury villas. Contact us today to learn more about how we can help with selling a luxury villa for you in beautiful Marbella.